Retention Architect · Adelaide, AU

Stop the bleed.
Keep the ones
that matter.

Most organisations treat retention as a campaign. I treat it as a system. I find where your customers, members, and employees are quietly leaving — and I stop it.

Book a discovery call → See the $10K sprint
3×
Retention domains · customer, member, employee
14
Days to a complete retention diagnosis
90
Day action plan · prioritised by revenue impact
Customer retention Member attrition Employee turnover CRM architecture Lifecycle marketing Retention diagnostics Revenue recovery Churn modelling Customer retention Member attrition Employee turnover CRM architecture Lifecycle marketing Retention diagnostics Revenue recovery Churn modelling
PROBLEM 01
Retention is treated as a campaign, not a system
One-off win-back emails, a loyalty discount, a survey. None of it addresses the structural reasons people leave.
PROBLEM 02
The three retention problems share the same root cause
Customer churn, member drop-off, and staff turnover are usually symptoms of the same broken experience loop — just in different parts of the org.
PROBLEM 03
No one owns the full picture
Marketing owns customer. HR owns employee. Membership teams own members. No one is looking at the pattern across all three — until now.
The framework

The Retention Architecture
System (RAS)

Three retention domains. One diagnostic framework. Built to find the leaks your current structure was never designed to see.

DOMAIN 01
Customer Retention
Lifecycle mapping, churn signal identification, CRM architecture review, win-back sequencing, and revenue impact modelling. Designed for subscription, utility, and service businesses.
Customer · Subscriber · User
DOMAIN 02
Member Retention
Engagement scoring, renewal friction analysis, onboarding gap mapping, and value-demonstration strategy. Designed for super funds, associations, and health insurers.
Member · Policyholder · Subscriber
DOMAIN 03
Employee Retention
Turnover pattern analysis, engagement bottleneck identification, EVP gap review, and manager-driven retention tactics. Designed for organisations losing critical talent.
Employee · Contractor · Specialist
METHODOLOGY
Cross-Domain Diagnosis
Most consultants look at one domain. The RAS looks at all three simultaneously — because the root causes of attrition almost always cross organisational boundaries. Fix the system, not the symptom.
Diagnostic · Systemic · Data-led
The result: a ranked list of your top retention leaks — with the revenue cost of each one.
Delivered in 14 days
Services

Two ways to work together

Start with the diagnostic sprint to get clarity fast. Most clients continue with the implementation retainer once the gaps are mapped.

★ Most popular start
Retention Diagnostic Sprint
Fixed scope · 14 days · Adelaide metro + remote
A structured, 14-day engagement that maps your retention landscape, quantifies your top leaks by revenue impact, and delivers a prioritised 90-day action plan. Fixed scope. Fixed price. No surprises.
  • Retention audit across customer, member, and/or employee touchpoints
  • 3–5 stakeholder interviews (remote)
  • Retention gap analysis ranked by revenue impact
  • 90-day action plan — prioritised, resourced, sequenced
  • Half-day readout presentation with your leadership team
$10,000 AUD + GST
50% on signing
Book a discovery call →
Monthly retainer
Implementation Retainer
Ongoing · 3–6 month minimum · Remote-first
After the diagnostic, I stay on to build and implement the retention systems identified in the sprint. CRM architecture, lifecycle automation, measurement frameworks, and team capability building.
  • CRM architecture and automation builds
  • Lifecycle and re-engagement campaign delivery
  • Retention metrics dashboard and reporting
  • Monthly retention strategy sessions
$5,500 AUD + GST
per month
Enquire about retainer →
Results

What clients say

Across financial services, health, utilities, and membership organisations.

The diagnostic surfaced three retention gaps we'd been arguing about internally for two years — and quantified them in dollar terms for the first time. That alone was worth the investment.
Head of Marketing Mid-size superannuation fund · South Australia
We brought Stan in expecting a customer churn project. He identified that our employee turnover in frontline roles was creating 40% of the customer churn. We hadn't connected those two problems before.
Chief Customer Officer Regional utility business · 250+ employees
Fixed scope, delivered on time, no scope creep. The 90-day plan was specific enough to execute without needing to hire anyone new. We started seeing results in month two.
GM Marketing Health insurance organisation · Adelaide
Sectors served Financial Services Health & Aged Care Utilities Superannuation Higher Education Defence
Get in touch

Book a 20-minute discovery call

Tell me about your retention situation. If it's a fit, I'll send you a proposal the same day.

Based Adelaide, South Australia
Availability 1 sprint start date available this month
Response Within 4 business hours
LinkedIn @theretentionguy
No spam. No sales sequence. Just a reply from me personally.